French CD manufacturer MPO has acquired Germany’s EMTEC Consumer Media GmbH, which specializes in making audio and video cassettes, floppy disks and recordable CDs and DVDs.
MPO paid an undisclosed sum to the manufacturer’s former parent, German chemical group BASF.
The deal not only increases Paris-based MPO’s expected annual revenue by over 50% to €300 million ($384 million); it also widens the company’s previously business-to-business customer base to include the consumer sector, EMTEC’s target market.
MPO, renowned for its range of CD-Rs, DVD-Rs and Mini Discs under the Hi-Space brand name and its storage devices such as memory cards, is also a pioneer in the field of promotional Windows Media-based CD-Rom discs though its subsidiary MPO On Line.
Loïc de Poix, chairman of MPO International, comments “this operation will allow us to increase our presence in the sort of developing markets which would otherwise have been difficult to approach.”
