It seems like an unlikely match, but the folks behind dating site eHarmony have hired Limp Bizkit frontman, Fred Durst, to direct three commercials for the site.
The ads are titled “Caroline and Friend,” “Witch/Ogre” and “Bouquet.” And in addition to a more light-hearted tone, they also feature eHarmony founder and CEO Neil Clark Warren. The Caroline character is played by an actress who appeared in a previous ad as Warren’s granddaughter. “Caroline and Friend” is currently testing (see below), while the latter two will hit the market in August and September.
“These particular commercials are more fun than I’m used to seeing from eHarmony campaigns, but you can relate to them in a way that makes sense on many different levels for many types of people,” Durst told Adage.
“It was a really amazing experience,” he added. “The chemistry was perfect right off the bat. I’d definitely be open to doing something else if they wanted me to.”