It was only a matter of time before French luxury giant Chanel would acknowledge Frank Ocean‘s lyrics.
On Ocean’s latest song “Chanel” — a track he dropped on his Blonded Apple Beats 1 Radio show last Friday (Mar. 10) — Frank sings, “I see both sides like Chanel”, referring to the company’s iconic mirror-image black-and-white logo. Chanel’s official Instagram uploaded an image of their logo reading, “We see both sides like Frank”.
They followed up that post with one that included the ocean (and the word “ocean”), and a hand holding their signature No. 5 fragrance (with the word “land”). The brand’s latest campaign slogan, “You Know Me and You Don’t,” was used as the accompanying hashtag for the posts along with #FrankOcean.
“This is simply our way of acknowledging his nod to Chanel in his latest single,” a spokesperson for Chanel told The FADER over email.
Billboard has reached out to Chanel for comment. A representative for Frank Ocean declined to comment.