After the New York Times report stating that Frank Ocean could possibly release a new album titled Boys Don’t Cry on Aug. 5 turned out to be a major false alarm, fans were rewarded after waiting as an LP called Blonde arrived as an Apple Music exclusive on Saturday (Aug. 20).
While the album cover on iTunes initially showed the album title as Blond, Apple lists its spelling as Blonde.
Pop-up stores in cities including New York and Los Angeles appeared on Saturday, where a magazine (reportedly with the album inside) was given out. Earlier in the day, Ocean released a video for Blonde album opener “Nikes.” Thursday night (Aug. 18), he dropped the “visual album” Endless.
Last April, Ocean created hype by hinting at a release date of July 2, 2015. Then, in May, he posted a mysterious photo to his website of an old library card, most recently stamped with July 2016 and the date crossed out.
One source told Billboard in May that Ocean’s label Def Jam Records had already spent more than a $1 million and as much as $2 million on crafting the album.
Listen to the album on Apple Music and iTunes here.
— Apple Music (@AppleMusic) August 20, 2016