Bud Light continues to keep the party going all summer with its latest plans for Lollapalooza music festival at Chicago’s Grant Park this weekend (July 28-31). After tapping headliners like Major Lazer, Lana Del Rey, Leon Bridges, Future and Ellie Goulding for the Bud Light stage, the brew brand will also be activating a “stage moment” on the first night with DJ duo Flosstradamus to celebrate the fest’s 25th anniversary.
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“We are stoked to be partnering with Bud Light to bring you all a very special stage moment that coincides with the 25th anniversary of Lollapalooza,” says Flosstradamus, whose 2015 EP Soundclash hit No. 1 on the Top Dance/Electronic Albums chart. “We can’t wait to share this unique Bud Light Stage Moment with all our fans, the attendees at Lollapalooza, and the city of Chicago.”
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In addition to providing the jams on the festival’s main stage, Bud Light will also be spearheading on-site activation and a unique art installation while dishing out limited edition cans at Chicago shops and through the Drizly site and app.
Their Lollapalooza collaboration follows the Roots’ Jam Session at the Bud Light Factory at this year’s SXSW as well as their genre-blending lineup at Stagecoach Music Festival with performers G-Eazy, Bebe Rexha, Sam Hunt and Snoop Dogg. Next month, Bud Light will also be kicking off the Bud Light Party Campaign with a 13-city convention tour, which will host sets from Big Sean, Flo Rida, 2 Chainz, Ludacris, Jason Derulo, Lil Wayne, Nelly, Dillon Francis and more.