Florence Welch of Florence + The Machine may not have won any Grammys this year, but it was still a big weekend for the singer-songwriter. She was announced on Friday as the brand ambassador of Gucci jewelry and timepieces, and appeared on the red carpet Monday dressed head-to-toe in the brand, which recently led a renaissance of opulent, maximalist fashion thanks to newly-appointed creative director Alessandro Michele.
It was the band’s 2015 album How Big, How Blue, How Beautiful that served as Michele’s soundtrack while he was designing Gucci’s groundbreaking spring collection. “He wanted to know the whole story behind the record,” Welch recalled on her first meeting with Michele, last year in New York. “We were supposed to meet and we got confused — I went to his hotel and he went to mine — and we actually passed each other on the street and checked out each other’s outfits. I saw this beautiful Renaissance Jesus, with his beard and all of this jewelry on. And I was wearing this pom pom coat and red flares, and we were both kind of like, ‘Ohhh.’”
While doing a Q&A with British model and TV personality Alexa Chung at Friday’s unveiling, Welch also talked about her early days on the road. “When I first started touring, it was so chaotic. You’re in a splitter van, and I would sleep in the parcel shelf in the back — and you shouldn’t, because it’s very dangerous,” she said. “But [on tour] I started to pick up little bits of vintage jewelry here and there and it became a little memory of every place that I’ve been to.”
The singer sported quite a bit of jewelry on the red carpet, pairing a pink silk-chiffon ruffled gown from Gucci’s pre-fall collection and various Gucci cocktail rings that looked right at home with the singer’s finger tattoos. “It becomes part of my hands and I feel quite naked without them. If I step out and I’m not wearing rings, I feel quite weird,” she told Chung. Welch also wore a pair of sky-high, cat-motif platforms with her outfit, perhaps signaling a full recovery of her foot, which she broke last year at Coachella: “I’ve been doing a lot of modern dance and ballet training,” Welch said of her footwear choices.
Welch also explained her preoccupation with being on time: “I know it’s more rock n’ roll to be much later, but I actually really, really don’t like being late. Rock time would be an hour later, but I actually couldn’t. I’m quite responsible,” she explained.