Finding Neverland is hitting the road.
Producers of Harvey Weinstein’s glittery venture into Broadway on Tuesday announced plans to launch a U.S. tour of the show, beginning in an upstate New York city on Oct. 7, 2016.
The tour will be presented with Albert Nocciolino, president and CEO of NAC Entertainment, and will utilize a recently passed NY tax credit program offering financial incentives for live theatrical productions originating in the state.
Finding Neverland opened last week at the Lunt-Fontanne Theatre, after previewing from March 15. Though the show debuted to tepid reviews, it has consistently done stellar business of more than $1 million a week.
Details of the planned tour are sketchy at this early stage, with no specific premiere city, other planned stops or even length of the tour confirmed. However, such strategic announcements are not uncommon in the run-up to the Tony Awards. The general perception in the theater biz has long been that shows with touring plans in place stand a stronger chance of attracting the votes of road presenters.
Based on the 2004 film, the Broadway musical stars Matthew Morrison as Peter Pan playwright J. M. Barrie, who conjures up the beloved story after getting to know a widowed mother (Laura Michelle Kelly) and her four sons. Barrie then works on the idea with his producer, played by Kelsey Grammer, while grappling with the dark side of his inner creativity.
The show is directed by Diane Paulus and features a score by Gary Barlow and Eliot Kennedy, the book is by James Graham and choreography by Mia Michaels.
This article originally appeared in THR.com.