For the record, Fime’s Maxine Garcia and Beto Brakmo have never ridden motorcycles — though Brakmo has been on an ATV before. But the trip-pop Los Angeles troupe was happy to have an easy rider be the focus of the psychedelic video for their song “Boundless” — premiering below and the work of Darren Duterte, brother of Melina Duterte aka Jay Som, and Victor Kowalski.
The hook-up was natural, since Fime’s members moonlight as part of the Jay Som band. “Melina’s brother is a graphic designer and illustrator, and he and his boyfriend just wanted to work on a project that wasn’t their own nine to five job,” Garcia tells Billboard. “They said, ‘We’ll help you out with this video.’ They gave us some concept sketches, and a couple of months later it was like, ‘Here’s the finished project.'”
Brakmo adds that accepting that kind of outside input was a new experience for the Fime crew. “We’ve been very hands-on, super-invested in all our videos prior to this,” he says. “So to have a, ‘There you go, done!’ thing was something different for us.” Nevertheless, Garcia says, “It was so insanely professional and so good. It worked perfectly with the song. I don’t think I’d come up with something like that, ever.”
“Boundless” hails from Fime’s Sprawl EP, which was released during October. While writing those songs, Garcia says, Fime was “stressed by feeling so small and insignificant, trying to understand our place in a large, flowing environment and city and how you fit in that as an individual.” Six months later, however, the band feels more engaged. “To release something at this time feels important,” she explains, referencing the “Boundless” video. “I think people are leaning on music right now. They can’t go see it live, but they’re looking for new things. I feel like with (the video) we’re putting something out there that will help.” Fime’s last show, in fact, was on Feb. 26 in Japan, the day before all cultural events were shut down due to the novel coronavirus pandemic.
“We were very much on the tail end of any kind of large gatherings, and it felt like that,” Garcia recalls. “Everyone was wearing a mask. It was super weird but also, like, the best show. They were just so great; They love music and that was still apparent, even though they were wearing masks.”
Fime is also working on a full-length album, with Duterte producing and a hoped-for release during the fall. “Melina is such a big fan and friend of ours,” Brakmo says. “She’s the one that contacted us about doing the full-length, and we were like, ‘OK, if she’s so eager to get started, I really want to get started…’ We’re scrambling to get songs together; We probably have, like, three or four songs kicking around. A lot of my friends record music on their laptops and send them to people but I’m very bad with technology. My best shot is just to write too many songs and have (the band) cut a few of them.”