“Shut your mouth/Boy I think you know who run this house,” Fifth Harmony command in unison on their hard-nosed new single “Bo$$.” The track reflects a marked maturation from last year’s “Better Together” EP, and in the music video, which was released on Tuesday (July 8), the girl group member once again prove that they mean business:
Kicking over chairs in white jackets, beating dudes in arm-wrestling matches, shimmering during a photo shoot — it’s all in a day’s work for the Fifth Harmony ladies, who flash nary a smile while flaunting their independence as women. The choreography is on-point, the Michelle Obama and Kanye West name-checks still delight, and 5H appears to be reaching a new level as a collective.
Fifth Harmony’s debut album is due out this fall, and until then, the quintet will support Austin Mahone on his summer tour, beginning July 25 in San Antonio. The girls will also perform “Bo$$” on NBC’s “TODAY” this Friday (July 11).
“It’s definitely more rhythmic,” the group’s Ally Brooke Hernandez told Billboard of 5H’s upcoming album in March. “Sonically, it’s a little cooler. It’s laid-back. It’s less pop.”