Fergie’s solo tour is going wireless. No paper tickets will be sold for the 20-city tour, sponsored by Verizon Wireless. Instead, fans can download a mobile ticket to their mobile phones which they can present at the door for entry.
Verizon Wireless subscribers can get a ticket via any of the following mobile tie-ins: by downloading any of Fergie’s songs from the VCast Music full-song download service; attending one of several planned Verizon Wireless i-store events; downloading the new Fergie TV channel on VCast; buying select Motorola phones; participating in various “Try 2 Win” fitting events at Kohl’s department stores; or through radio promotions.
The mobile ticketing initiative is backed up by a number of other mobile-related activities Fergie is offering fans. She created a custom “Fergie TV” channel that fans can download from the VCast mobile video service, available May 21. Content includes clips based around fashion, style, relationships and music. The artist also plans to take questions from fans via text messaging, which she will then answer in the Fergie TV updates.
The tour will also feature “green screens” similar to those used in motion picture special effects, allowing fans to dance to Fergie songs and have their image inserted into the show footage. The resulting video will be sent to fans’ mobile phones, and fans creating the best videos will have the chance to join Fergie on stage during the finale of each stop.
Verizon additionally created as special Fergie Mobile Fashion Meter contest. Fans will be invited to visit certain Verizon Wireless stores to have their pictures taken with mobile phones. The most stylish fans will have the chance to model on stage at a fashion show by the Candie’s fashion line.