“For Gloria Estefan’s ‘The Standards,’ we have a strategic partnership with Gilt City, which is a place you’re not necessarily used to seeing music promoted. It’s a first-of-its-kind promotion for them as well.” -Angi Barkan, VP of media and artist development, Sony Masterworks
“One is [the “Duck Dynasty” album] ‘Duck the Halls: A Robertson Family Christmas.’ It’s very much as if you were walking right into an episode and feeling like you sat down at Ms. Kate’s table and were a part of a Christmas dinner. There is spoken word and there’s some comedy, songs and special guests, and it ends with a prayer, so it’s very synonymous with what’s going on with the show.” -Cindy Mabe, senior VP of marketing, Universal Music Group Nashville
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“The approach is the artist’s approach. Lorde announced her album via Instagram. [Her song] ‘Tennis Court’ was streaming as opposed to selling digital right away. Drake, he puts his records out as he chooses, when he chooses. The strategy there is getting multiple songs out. It’s his strategy, not our strategy.” -Charlie Walk, executive VP, Republic Records
“[To debut their record, Darkside] went on Twitter and announced both its existence and that they would be playing it for the first time in a warehouse in downtown New York that day. We had a line around the block and actually had to do two listenings because we couldn’t fit everyone in.” -Pablo Douzouglou, director of marketing, Beggars Group
“Tamar Braxton is the breakout star on We TV, with ‘Tamar & Vince’ and ‘Braxton Family Values.’ [It’s about] reminding the consumer that [she] is a bona fide artist, and getting people — using We TV, using all of those platforms — to bring it back to the music.” -Scott Seviour, executive VP of marketing and artist development, Epic