“We do Univision, we do Telemundo, we do ‘Extra,’ we do Ryan Seacrest. But not every artist will be there for all of them. Talk shows are important, it’s relevant, but again it’s part of a plan. The point with marketing plans for launching is that it’s not one thing that works or another — it’s the media mix to create the awareness and desire for the song. I believe more in the setup — in building that demand. A TV show is not going to save a badly executed setup.” -Luis Estrada, managing director, Universal Music Latino
“The toughest part in the fall is that with all the new releases that come out, those things get booked up pretty quick. It’s not like they’re going to run a country act every night of the week on one of those shows. It impresses me when publicists are able to get in there and use their relationships, just like we use with radio to get these things done.” -Carson James, senior VP of promotion, BBR Music Group
“It comes down to having more opportunities. Just knowing who are behind the new shows — Queen Latifah, Arsenio Hall and Charlamagne Tha God — they understand the culture and I’m hopeful they will be receptive of promoting new talent as well as established artists.” -Chris Atlas, senior VP of marketing, Island Def Jam
“We have a number of new artists, so we’re always trying to put a name and a face to our artists, and try to break them out of just the music, so TV shows are crucial. Tamar [Braxton], Avril Lavigne or a TLC who are established — getting them on TV cuts through the clutter.” -Scott Seviour, executive VP of marketing and artist development, Epic