After scoring the top debut a couple of weeks back, Psy overtook some of South Korea’s biggest girl groups — 2NE1, T-ara, and SISTAR — to rule the most recent K-Pop Hot 100 chart with his addictive new single “Gangnam Style.”
Amidst a summer of idols making their comebacks, Psy has proved he can compete on the charts with the ridiculous “Gangnam Style.” Gangnam is an affluent part of South Korea’s capital, Seoul, likened to Manhattan or Beverly Hills. Psy’s take on Gangnam’s “style” is a reference to fancy living and in the song is used to impress a love interest over a European influenced dance backing.
While the song plays all the right moves sonically (borrowing from LMFAO along the way), Psy also satisfies viewers in the accompanying music video. The must see clip (with almost nine million views) shows Psy lurking in an occupied hot tub, disturbing a group of young females’ yoga session, and recruiting some senior citizens for his pink party bus. Be sure to check out Billboard.com “21 Under 21” honoree Hyun-a as well as a young Psy look-a-like breaking it down — gangnam style of course!
The now-signature horseracing dance move has also gone viral as with Psy’s fellow stars of K-pop. On a recent broadcast of SBS Inkigayo (a weekly Korean music performance TV show) popular girl groups SISTAR, After School, and two members of Kara joined the veteran rapper for a collaboration to remember. Don’t expect this craze to die down anytime soon as both the public and idols have all embraced Psy’s latest creation.
Meanwhile, the upcoming K-Pop Hot 100 chart (refreshed every Thurdsay along with every other Billboard chart) should show some interesting moves. One of the originators of the K-pop movement BoA (who attempted stateside fame with an English debut in 2008) made a comeback after two years and earned this week’s top debut (No. 12). Much has been made about the chart battle between her and Psy.
Additionally girl group T-ara is finding itself in the midst of a controversy as its entertainment company, Core Contents Media, announced that one of its members, Hwayoung, will leave the group. The announcement comes in the midst of reports of more popular members bullying Hwayoung and the CEO of the company Kim Kwang Soo making several confusing and conflicting statements regarding her departure. With fans showing video evidence of bullying, fans and companies appear to be siding with the departed singer which very well may hurt T-ara’s chart positions with “Day By Day” (No. 4) and “Holiday” (No. 97). For those unfamiliar, Hwayoung is the first rapper in “Day By Day” (below).