Tim McGraw and Faith Hill began their whirlwind romance back in 1996 and have been living out a real-life country fairy tale for almost two decades since. Now, the iconic duo is heading back to the stage for their Soul2Soul tour, collaborating with Los Angeles-based denim retailer Lucky Brand to create a limited-edition collection that showcases the singers’ major career milestones and the Americana heritage.
The 17-piece line fuses classic country vibes with a modern twist, customizing one-of-a-kind denim styles complete with embroidered accents of McGraw and Hill’s lyrics, and vintage tees inspired by throwback concert posters. The line consists of T-shirts, hats, jackets, tote bags, jeans and, Hill’s personal favorite, the “Respect Your Mama” embroidered denim shirt (prices range from $40 for tees to $149 for embroidered denim).
“Lucky has a great design team that we have worked very closely with to bring the vision we had for the collection to life,” Hill told Billboard. “The collection has a very modern take on a vintage feel, and the clothes incorporate so many elements that reference specific moments on our path in the industry.”
With music and Americana being leading pillars for the Lucky Brand label, Sam Easley and Tom Bennett, co-founders of Crown Merchandise, the company that represents McGraw and Hill’s tour merch worldwide, thought the collaboration with the two country music icons was perfect. “From the beginning, we felt strongly that this was the perfect retail pairing for our clients — country’s biggest stars together with the authentic spirit that embodies everything that Lucky Brand does,” Easley and Bennett told Billboard. “The Soul 2 Soul Tour marks the first country partnership of this kind for the brand, and it’s great to see Lucky Brand recognizing the size, scale and reach of country music as well as its mass worldwide appeal to an audience.”