New York-based indie Fader Label has struck a new partnership with Capitol Music Group’s independent services and distribution division Caroline.
Through the deal, announced today, Caroline will handle all physical and digital distribution for Fader’s roster starting with hip hop artist Saul Williams’ fifth studio album MartyrLoserKing, which dropped on Jan. 29.
“We’re excited to be working with the Caroline team. Their individualized approach to each campaign will be a terrific asset to Fader Label on our upcoming releases, particularly with MartyrLoserKing, our first release together, “said Jon Cohen, co-founder of Fader Label in a statement. “We’re very passionate about the album and glad to have Caroline on board with this project.”
Co-founded in 2002 by Rob Stone and Cohen, Fader is the current home to L.A.-based rock duo The Bots and the label holds the catalogues to roster alumni Matt and Kim, Yuna, Neon Indian, Ben Lee, Birdmonster, and Editors.