Facebook Watch premiered its star-studded Vote-A-Thon 2020 on Tuesday (Sept. 22) to support National Voter Registration Day. Liza Koshy hosted the non-partisan educational event, which aims to register 4 million voters in order to become the largest voting information campaign in American history.
The reimagined telethon, featuring informational games, absentee ballot tutorials and helpful reminders from Steve Harvey as he crashes a dance class, ultimately directs Facebook users to its Voting Information Center with important resources ahead of the Nov. 3 presidential election. Koshy tested Keys’ knowledge about voter registration with a game of “Fact or Whack!” where the R&B singer cleared up some common voting misconceptions. Gabrielle Union uploaded an atypical unboxing video featuring her mail-in ballot. And Jada Pinkett Smith and Willow Smith discussed voting on the latest Red Table Talk segment.
“What’s really important for this generation to know and to feel is that power of that vote and what democracy really is supposed to be,” Willow responded to her mother, who asked about the importance of voting for her generation. “And even if we don’t see it, like even if we don’t see it happening, we need to take the initiative to create it…. We have to go, ‘Okay. What knowledge, and what do we have to do that pairs with voting?'”
Other celebrities featured on Facebook Watch’s Vote-A-Thon 2020 include Common, Keke Palmer, Kenan Thompson, Lily Collins, Maddie Ziegler, Madison Beer, Matthew McConaughey, Meghan Trainor, Noah Centineo, Will Smith and more.
Facebook estimated that it has already helped 2.5 million users register to vote this year across Facebook, Messenger and Instagram.
See Koshy and Keys play the voting edition of “Fact or Whack!” as part of Vote-A-Thon 2020 below.