Facebook has hired Sibyl Goldman, formerly executive VP new media at Ryan Seacrest Productions, to head its entertainment partnerships, the social media company confirmed Monday.
“The entertainment industry and Facebook are increasingly intertwined, and Sibyl is a welcome addition to the team focused on creating great experiences for people on Facebook to connect with everything from TV shows to talent,” Facebook said in a statement.
Goldman joined RSP in 2012 from Yahoo, where she was VP entertainment and helped the search company launch celebrity site omg!
While at RSP she drove the company’s digital and entertainment strategy and content initiatives. The production company has been investing more heavily in digital in recent years. It recently inked a deal with multichannel network Tastemade to develop food and lifestyle programing for digital platforms.
This story originally appeared on THR.com.