Facebook is getting serious about tackling “freebooting.” The social media giant has launched Rights Manager, an admin tool which is intended to curb the dubious practice where Business Pages and celebs can rip videos from elsewhere, repost the copyrighted content on Facebook and grow their brands while robbing the content creators of views.
The company announced last August that it was working to address the “freebooting” problem, and Rights Manager is that solution. It resembles YouTube’s Content ID, however that system allows content owners to leave freebooted videos up on third-party accounts and continue monetizing off it. Facebook does not, but it does offer a revenue-sharing option for most videos.
As part of this new watchdog initiative, Facebook is offering to monitor and delete violating clips or notify the copyright owners. Content owners can set specific parameters on how others can use their videos, including live streams — which should come in handy during pay-per-view sporting events. It also allows owners to whitelist specific Pages and profiles who have permission to use the copyrighted content.
The new tool can be controlled via the Rights Manager dashboard (apply here) or through a new API.
It’s a big statement from Facebook, which wants to be seen as vigilant against copyright infringement on its network which, as of last November, generated 8 billion views each day.