After getting attention on the big screen with supporting roles in “Barbershop” and “XXX,” Grammy-winning hip-hop artist Eve is making her first foray into television with a development deal at UPN. Under the terms of the pact, Eve will star as a fashion designer in a comedy project produced by Edmonds Entertainment. Based on her idea, the show will explore the New York fashion scene and will feature a multiethnic cast.
Bentley Evans, whose writer-producer credits include “The Jamie Foxx Show” and “Martin,” has been tapped to write the script. He will executive produce with Tracey Edmonds, Kenneth “Babyface” Edmonds and Eve’s manager, Troy Carter, with Eve serving as a producer.
“She’s one of those unique artists; she’s a huge star in the music world, but she also really stands out as an actress,” UPN entertainment president Dawn Ostroff said. “When we saw her in ‘Barbershop,’ we said, ‘Wow, there’s really something there.'” Eve’s feature film debut in the summer’s sleeper hit earned the actress an Image Award nomination.
The deal extends Eve’s relationship with UPN. This fall, the singer helped kick off the network’s signature Monday night comedy block Sept. 23 by hosting “Monday Night Premiere Party,” on which she introduced the season premieres of “The Parkers,” “One on One” and “Girlfriends” and the series premiere of “Half and Half.” She also performed her hit single “Gangsta Lovin’.”
UPN has had success with turning music divas into sitcom leading ladies. R&B star Brandy starred for four years in “Moesha,” which later spawned the hit spinoff, “The Parkers.”
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