Estrella Media has partnered with Sony Music Latin to produce a special edition of its talent search show Tengo Talento, Mucho Talento.
Hosted by Luis Coronel, the new season is set to premiere Sept. 21 on EstrellaTV. It is the first time in the show’s history that EstrellaTV has joined forces with a record label to find the “next big” regional Mexican music band in the U.S.
“We are truly excited about this new collaboration and can’t think of a better music partner than Sony Music Latin,” said Ivan Stoilkovich, executive vp television programming at Estrella Media Inc. “They are one of the leading star makers in Latin music in the U.S. and around the world, and home to some of the top Regional Mexican recording artists, such as the late Jenni Rivera, Joss Favela, Gerardo Ortiz, Rancho y Barrio and our very own host Luis Coronel.”
“We are very happy to team up with EstrellaTV on the special edition of their franchise Tengo Talento, Mucho Talento,” added Ruben Leyva, senior vp artists services & premium content, Sony Music Latin. “Music plays a central role in the lives of Hispanics and we are pleased to provide a unique platform for a one of a kind talent competition created for the next generation of musical artists.”
As part of the partnership, Sony Music Latin has been involved with the casting process (auditions are being held remotely due to COVID-19). The five winning contestants will form the new band “and collectively receive a grand prize total of $100,000 from EstrellaTV, as well as the opportunity to obtain an exclusive recording contract with Sony Music Latin,” according to a press release.