Before he performs and vies for 10 trophies at the Grammy Awards on Feb. 13, Eminem — or at least his Claymation likeness — will appear in a Super Bowl commercial for Lipton Brisk iced tea.
According to the New York Post, the over-$1 million spot — set to air Feb. 6 when the Pittsburgh Steelers take on the Green Bay Packers — will showcase a day in the life of Eminem. The recently revived Lipton Brisk ad campaign once featured Claymation versions of such stars as Frank Sinatra, with new installments featuring Ozzy Osbourne and “Machete” actor Danny Trejo.
Video: Ozzy Osbourne’s Lipton Brisk commercial
Eminem, Lady Gaga to Perform at Grammy Awards
After making a hailed comeback in 2010 with his “Relapse” album, Eminem appears to be expanding his portfolio in 2011. The rapper recently announced that he signed Yelawolf and Slaughterhouse to his Shady Records label, and he’s circling two high-profile film roles: one as a reformed ex-con in the Fox crime thriller “Random Acts of Violence,” and another as a boxer in the DreamWorks drama “Southpaw.”
Eminem Signs Yelawolf, Slaughterhouse to Shady Label