EMI Music has launched its new Web site, emi.com, with artist bios, song clips, videos, and playlist and recommendation features. The site will add music purchase functions and widgets in the future, along with concert clips, interviews and behind-the-scenes footage.
In a statement, EMI’s VP of digital special projects Alex Haar said, “EMI.com is designed to be a learning lab. It will help us gain even more knowledge about consumers’ preferences and choices…This is the beginning of a longer term experiment. In the coming months, we will continue to add content and features to the site.”
EMI’s corporate site, Emigroup.com, didn’t house artist content, but simply linked to artists’ own Web sites. The new content-driven EMI.com will only be available in the U.S. and U.K. initially. Visitors in the U.K. will be able to listen to full songs, but those accessing the site from the U.S. will only hear 30-second clips.
The site launched today (Dec. 17) with special content including a behind-the-scenes video of the making of Lily Allen’s “The Fear” video and an exclusive video of Starsailor’s performance of “Alcoholic” at a London charity event earlier this year.
EMI.com was designed by Shamsa Rana, managing director of Imdad Capital Ltd., and built by digital media company Perform Group.
