EMI Music has struck a global agreement with Ricall which will enable the online music marketplace to license the music major’s works for third-party synchronisation.
Through the tie-up, unveiled today, EMI will upload its entire global catalog of recordings onto the Ricall database, for third-party media usage.
Under the agreement, Ricall will also source and license premium licensing deals, by linking-up EMI tracks with consumer brands.
Ricall will create “syncsite” on its localised Web sites devoted to showcasing the talents of EMI’s acts.
Any licences granted by EMI will continue to be subject to the respective artist’s approval, according to a joint statement issued today.
EMI executives say the development will tap additional revenue streams, and provide maximum exposure for its artists.
In a statement, Ronn Werre, EMI Music’s executive VP of global sales, describes Ricall as a “great system that complements our existing search tools” and says it provides “a very effective means of reaching new clients, giving our artists more opportunities to generate revenue through all kinds of established and emerging platforms.”
London-based Ricall, which was launched in 1998, claims to be the world’s largest online music licensing marketplace, containing a library of more than three million tracks from 25,000 copyright owners.
Sony BMG struck a similar licensing pact with Ricall in early 2007.