British rock act Embrace has been chosen by soccer’s ruling body the FA to record the official England World Cup song. The song, titled “World at Your Feet,” will be released prior to the soccer World Cup, due to start June 9 in Germany. The final release date has yet to be confirmed.
The World Cup deal was negotiated by FA marketing manager Tom Harold with the band’s label Independiente, following a suggestion from EMI Music Publishing’s Melanie Johnson. The choice was made by the FA based on demos supplied by the label and the publisher.
“The official England World Cup song has become something of an institution and is it really important that we have an original and exciting track,” explained Harold. “We’re confident that Embrace’s song will capture the imagination of the fans and players alike.”
The band is currently No. 2 on the U.K. singles chart with “Natures Law.” Embrace’s latest album, “This New Day,” was released yesterday (March 26) internationally.
In a statement, lead singer Danny McNamara said, “The band can’t wait to get into the studio and record the new track. We think we’ve got a really good song and hopefully it will repeat the success of previous songs such as New Order’s ‘World in Motion’ [in 2002].”