Imagine a song play the worldwide musical version of Telephone as it travels from one hemisphere to the next.
Smirnoff Sound Collective and THUMP have partnered up to produce Electric, a new documentary that follows Kiesza and Djemba Djemba’s collaboration, “Give It To The Moment,” as it is presented to artists from all parts of the world to put their spin on the original.
The remixers selected to take part in this project were Nozinja from South Africa, Toy Selectah from Mexico, Laura Jones from the UK, Kosmo Kat from Japan, and Cassian from Australia.
As one might expect, the result was an eclectic array of styles that showcases how each talent’s local culture influences their respective sound. Watch the documentary below:
“I love my city and so much of the music that comes out of it,” says project participant Cassian, “I hope that exploring it through my eyes can give people an insight into what an amazing place it is.”
As viewers can see, the remix package speaks to a greater cause that is the cultural influence on music, which perhaps may spur other artists to also pursue endeavors beyond the industry standard. Mexico’s Toy Selectah reflects, “I really felt how interconnected the music world truly is working on this project.”
On a related note, Laura Jones adds, “The documentary really captures how dance music unites people from all over the world with a common passion.”
THUMP’s Publisher Joel Fowler says, “Watching a record travel around the world to be re-imagined by very different creative minds is always such an exciting process. That one record can make the world feel a little bit smaller, a little closer. Electric allowed us to tag along and learn more about everyone, their idea of home, and how that plays into their work as an artist.”
The documentary screens tonight, Dec. 2, at Verboten in Brooklyn, New York.