The video for Edward and Jane’s new single “Hold Your Own,” premiering exclusively below, has a universal meaning but comes from a very personal place for the duo’s Timothy Edward Carpenter.
“It’s about my sister,” Carpenter tells Billboard about the clip, for what he calls “a positive fight song” about persistence and overcoming adversity. His sister, it seems, went through a series of challenging times with school, relationships and health issues — generally, as Carpenter puts it, “transitioning through a few different seasons of life.” Watching her struggles, and helping her overcome, gave birth to the song.
“We wrote it just trying to encourage people to pick themselves up and keep moving forward,” says Carpenter, who works as a worship leader at a United Methodist Church in Chattanooga, Tenn., where he and wife Emilie Jane Creutzinger, who met as college classmates, reside. “You’ve just got to fight through some of the hell that life brings with it. We really wanted it to be representative of positive encouragement and positive light for somebody who’s going through something rough.”
The video, meanwhile, represents that message by following a nine-year-old girl facing her own issues — literally pedaling through them on a bicycle. Carpenter and Creutzinger appear as kind of guardian angels, also on a bicycle, and at the end they’re revealed to be dolls that the girl carries around with her — something inspired by Coldplay’s “Life in Technicolor II” video. “Carrying these dolls with her… motivates her to move forward,” explains Carpenter, who had to “scour the internet to find people who make those dolls.”
“Hold Your Own” appears on Too Early To Tell, Edward and Jane’s sophomore release, which came out during late September. The couple graduated from a University of Alabama online program in May, and the five-song set represents what they feel is a new era for their career.
“It feels like a nice next step for us,” Carpenter says, “this transition from moving out of (their parents’) house to going to college to getting married and now being out of college and trying to find ourselves in the world and chase our dreams. It feels like it’s been a whirlwind of transition for (Creutzinger) and I, and hopefully this record conveys those sentiments we were feeling.” Edward and Jane are planning to tour next spring, and they’re “tentatively” hoping to return to the studio during January. “We’d like to have at least another EP come out next year,” Carpenter says. “We’d really love to do a full-length record as soon as we can, too.”
“It’s been really insightful to see the support of people who have come around with this EP and rallied to make it as successful as it has been,” he adds. “This fan base that’s developed has given us a little bit of a sense of hope that maybe we can continue this adventure of being a band. It just feels positive for us, like there’s really a future here. So we’re happy — and a little bit relieved.”