On Tuesday (July 18), Sheeran posted a simple photo with the caption “7 year old Jasmi urgently needs a blood stem cell donor. There is a worldwide search and we urge you to join the register. It’s free! It’s easy! A simple cheek swab and you might be able to save a life.”
In the photo, Sheeren holds up a sign that advertises the hashtag #JoinforJasmi and DKMS, the website that helps patients find donors. The hashtag is already gaining traction as people repost Sheeran’s Instagram and post their own photos with similar signs.