The easyGroup has entered the music download business. The London-based company has launched a platform, easyMusic.com, with the promise to sell tracks for as little as £0.25 ($0.47).
EasyGroup is active in businesses ranging from fast food to mobile phones, with the promise to offer the best rates on the market.
The music site, powered by British service provider Wippit, went live in the United Kingdom just before Christmas. It claims to offer several thousand tracks from all majors and more than 200 indies in all music genres. Most current songs sell for £0.75 ($1.43) or £0.95 ($1.82). As a comparison, most current tracks on Apple’s iTunes Music Store in the U.K. sell for £0.79 ($1.51).
In addition to the paid-download “copyright” section of the service, easyMusic will soon launch the “copyleft” section, with free downloads mostly from unsigned artists.
Company founder and chairman Stelios Haji-Ioannou says in a statement, “With prices starting at 25p a track, easyMusic is bringing lower prices and better value to all music lovers.”
In a statement, EasyGroup states that “starting at 25p a track should come as a welcome relief to consumers just as the Office of Fair Trading is being asked by the Consumers Association to investigate why some U.K. consumers are being charged more for downloads than other European customers downloading the same music.”