* LOCAL MORNING HOST — They’re on the air for just four hours a day, but the job of morning radio air personalities is much more work-intensive than just what comes out of the speakers. They often start their workday at 4 a.m., and post-show their day continues with meetings, commercial voiceover tapings and, in this era of enhanced fan interaction, blog posts, social media and original video content for the station’s website. Morning hosts like WPOC Baltimore’s Laurie DeYoung also are expected to make appearances. Finally, they live and die by a monthly report card from Nielsen Audio. But for all this, they tend to be well-compensated, and their salaries are augmented by endorsements, appearance fees, ratings-based bonuses — and all the free coffee they can drink.
All salaries are annual unless otherwise specified.
Reporting by Jem Aswad, Megan Buerger, Ed Christman, Shirley Halperin, Andrew Hampp, Glenn Peoples, Alex Pham, Jeff Rabhan, Phyllis Stark and Ray Waddell.
This story first appeared in the June 27 issue of Billboard.