Dua Lipa took Billboard behind the scenes of the colorful, upbeat video for her female-empowerment anthem “New Rules,” and, if nothing else, we discover where the inspiration for the flamingos came in.
In this exclusive look at the making of “New Rules,” the British-born singer reveals she wanted “to show that you and your friends are kind of helping each other. Your friends are the rules, they are the ones that are preventing you from making a mistake with this guy.”
The clip, which has been viewed more than 42 million times on YouTube since its release, was filmed at The Confidante Miami Beach, a hotel in Hyatt’s Unbound Collection. As part of a new campaign for the Unbound Collection, short-form behind-the-scenes videos from the shoot will unspool through the month across Hyatt’s social channels. Additionally, The Unbound Collection will roll out a branded Spotify playlist featuring Lipa and like-minded artists.
“‘New Rules’ is quite different to a lot of tracks on the album. I wanted it to feel very new,” Lipa says. “It’s the breakup song that I wish I had when I was breaking up with someone. … This is me taking charge.”
Working with director Henry Schofield, who helmed her “Lost in Your Light” clip, Lipa “wanted to show women looking after each other and that we have each other’s backs,” she says. The flamingos? Lipa’s idea, because they travel in flocks “and there’s a sense of unity.” Choreographer Teresa “Toogie” Barcelo drew upon the flamingos’ often-awkward movements when planning the women’s dance steps.
The casting call drew more than 200 women, all eager to play Lipa’s BFF in the shoot. These women took their mission seriously, including one who became so dehydrated, she ended up in the hospital. She recovered in time for the video, however.
“New Rules” is the seventh single from Lipa’s self-titled Warner Bros. debut, which came out last month.
Lipa returns to the U.S. in September to open for Bruno Mars on 10 dates of his 24K Magic World Tour, including two nights at Madison Square Garden.