When it comes to style, hip-hop artists fall in one of two camps: daring, experimental risk-takers (see: Young Thug who broke gender norms when he wore a ruffled dress on the cover of mixtape, Jeffrey) and those who play it safe. Drake belongs in the latter. A blend of ‘90s fashion and watered-down streetwear, his aesthetic is approachable, massively well-liked (his turtleneck and sweats look from “Hotline Bling” was a viral hit, after all), and it’s why his next fashion venture is bound to sell out.
Drake’s owl-branded clothing line OVO (after his record label October’s Very Own) has teamed up with Clarks Originals to launch a Drake take on the British shoe brand’s best-selling desert boots—the latest in a series of collabs, including Roots, Canada Goose, and Air Jordan. The OVO x Clarks “Made in England” collection comprises three desert boots in black, tan, and violet colorways, with each handcrafted from premium quality janus suede, stamped with a custom OVO embossed pattern all over, imprinted with the phrase “Know Yourself” on the inside tongue, and affixed with an owl-printed tag.