From the insta-meme cover of his Views album to the “Hotline Bling” video, Drake knows how to get, and keep, your attention. One way he’s done it is by being a master of the shareworthy Instagram post. In fact, between Jan. 1 and April 28 of this year, there have been more than 301 million interactions (including likes, comments and posts) tied to Drizzy on the picture-sharing service.
How does the 6 God feel about all that attention? In an interview with Instagram’s @music blog, Drake said he’s kind of amazed that he’s become the “most-memed person aside from the Michael Jordan crying face.” And don’t get it twisted, he’s totally in on the joke.
“I love that I’m the guy that doesn’t take himself too seriously,” he said, calling Instagram something of a “personal yearbook” he can use in place of an old-school photo album. “I like laughing even if it’s at my expense. It doesn’t feel like it’s necessarily malicious or hurtful stuff. I’m conscious of it. Even with the If You’re Reading This, It’s Too Late cover, when everyone took the font — that’s just our culture right now. I really enjoy it more than watching television. It brings joy to my life, and I hope it brings joy to other people’s lives too.”
Drake tries to keep things more personal than promotional on Instagram. “I like to post special things that I craft myself and photos I find interesting,” he said. “I try to do it in a way that still feels personal.” Check out Drake’s personal work below with his 10 biggest Instagram posts since joining the platform, listed from No. 1 to No. 10.