Publicity, marketing and communications firm DPR revealed expansion plans on Wednesday (Nov. 28), introducing new corporate and branding divisions and promoting Elisa Kupelian and Chloe Snyder to director-level positions.
Both Kupelian and Snyder will assume the role of director of communications, effective immediately, and will be based in New York City. In their expanded roles, Kupelian and Snyder will continue to front integrated communications for clients, with services including publicity, branding, imaging, content creation, strategic alliances, social media initiatives and more.
Regarding the promotions, company founder Carleen Donovan said in a statement, “When I launched DPR in 2015, Elisa and Chloe were among the company’s very first hires. Over the past three years, they have proven invaluable to the success of our burgeoning roster and the profile of the firm itself. They are consummate modern PR executives who think fast and adapt even faster by consistently exceeding expectations, reimagining the scope of publicity, and delivering at the highest level for all-encompassing campaigns. It’s with great pride and excitement that DPR announces these well-deserved promotions.”
“DPR really fosters both professional and personal evolution,” added Kupelian. “The team has grown remarkably together, and we’ve been able to achieve great success with our clients by working as a tightknit unit. Carleen leads by example and is consistently inspiring the entire team. As the company’s first hire, I’m really honored to be growing with the firm.”
Kupelian started at DPR as an assistant and has held the title of account executive since 2016. She previously interned at NBC working entertainment publicity on series such as The Tonight Show Starring Jimmy Fallon and Saturday Night Live. Snyder, who had held the title of account executive at DPR from 2015 until now, previously worked at Hearst Magazines on the Hearst Integrated Media Team.
“At DPR, we maximize opportunities to act as trusted partners to our clients, whether they are artists, actors and actresses, executives, or brands,” Snyder said. “The company culture promotes an integrated approach that exceeds the bounds of traditional PR and encourages dynamic strategy and creative thought. It’s exciting to be a part of the firm’s growth and I look forward to what is to come!”
With regard to the new divisions, the corporate team will oversee strategy for entertainment industry executives, brands, businesses, lifestyle clients and more. That includes seeking opportunities at entertainment and business conferences, arrange university appearances and mentorships, press features and more. So far, according to DPR, the roster includes boutique startups, management companies, publishers, agencies and corporations.
Meanwhile, the branding division — which launched earlier this year — focuses on aligning talent clients with outside brands for collaborations ranging from fashion and fragrance to lifestyle and technology.
DPR includes a staff of eight executives and is fully female owned and operated.