Downtown Music Publishing has signed teen phenom Evie Irie to its growing roster.
Raised in Sydney, Australia, Irie last month released her debut EP 5 Weeks in LA, together with a video for lead song “Bitter,” through a separate deal with Republic Records.
Irie’s career is guided by Lady Gaga’s former manager Troy Carter through the Q&A music and tech firm he launched in April, alongside former Atom Factory co-president J. Erving and Suzy Ryoo, with Tim Luckow serving as chief product officer.
“Downtown added value from the moment Evie arrived in L.A.,” notes Carter in a joint statement unveiling the new deal. “Their level of commitment and creativity showed us right away this was the best partner for Evie.”
The Aussie artist has been making music since she was 11. She recalls telling her elder sister’s experiences in song. “My sister would come home from school with all of these interesting stories,” Evie recounted. “I would say, ‘Oh tell me this story again,’ and I would get her to write it down. Then I would grab my guitar and put lyrics to it.”
Now aged just 16, Irie has made the move to the U.S., where in recent years she showcased her soulful pop talents at open mics in Nashville, New York and in Los Angeles, where her five-track EP was conceived and recorded.
To work with a singer and songwriter as “gifted” as Irie is “a rare opportunity in and of itself,” said Downtown senior VP of global creative, Andrew Gould. ” And to do so in collaboration with Troy Carter, Monte and Avery Lipman, and Brian Schall sounds too good to be true. Except, no, this is really the team.”
Paying tribute to Downtown creative senior manager Dylan Silbermann for spotting Irie’s talent, Gould added, “It’s rewarding to not only work with the next wave of superstar artists but also star executives.”
Downtown has been expanding rapidly of late. In April, the New York City-based company scored the administration rights for George Gershwin’s catalog, and Downtown Music Holdings acquired AVL Digital Group and its subsidiaries, including AdRev, CD Baby, DashGo and Soundrop. In May, the business announced it had acquired the 10,000-song catalogue of independent European label Strictly Confidential.