The Democratic National Convention brought artists like Lady Gaga, Neil Young, Demi Lovato, Carole King, Paul Simon and more under one common goal of supporting Democratic Presidential Nominee Hillary Clinton. The week of political festivities was accompanied by performances of Lovato’s “Confident,” Alicia Keys’ “In Common” and “Superwoman” and Andra Day’s “Rise Up.”
A week later, Shazam has created a heat map of the U.S. detailing the spike in interest around three songs in particular during the DNC: Katy Perry’s “Firework,” Elizabeth Banks’ star-studded video of an a cappella cover of Rachel Platten’s “Fight Song,” and Sara Bareilles‘ “Brave.”
“Shazam has become an integral part of how viewers are watching live televised events,” said James A. Pearson, VP Global Communications, Shazam. “With the DNC, for example, we can directly tie the number of Shazams to the music featured at these cultural events. We believe this ‘Shazam effect or Shazam Spikes’ represent the next generation of community-driven engagement.”
“It illustrates how the app’s ubiquity and global audience are creating new analytics that originate from unprecedented behavioral data and our proprietary technology. Shazam has evolved into the new standard for fans to create an organic connection with live televised events, as they happen,” said Pearson.
“At the DNC, we saw a spike in Shazam activity around three songs used during the broadcast – all of which are over a year old. It illustrates that when people know exactly what they’re watching and/or hearing, they have the drive to connect with it.”
The map revealed big cities like Chicago, Los Angeles, New York, San Francisco, Dallas and Miami experienced sparks in interest after listening to Katy Perry’s “Firework.”