Billboard cover star DJ Khaled announced his collaboration with the hype beast brand Dynasty, an Air Jordan imprint, on Tuesday (June 13). The lion-obsessed producer expressed his struggle with keeping his secret under wraps until the 2:30pm EST announcement, dropping not-so-subtle hints on his Instagram account.
“I don’t know if I can wait till 2:30 so I might make this announcement super soon!!!” Khaled wrote as he tagged @Jumpman23 and @WeTheBestMusic prior to his major announcement. Once he did announce, he even hashtagged #stillinthemeeting to let fans know how serious about breaking from the schedule he was.
The proud father’s Jordan 3 collaboration, dubbed “Grateful 3,” is set to drop on the same day as his highly-anticipated album, Grateful. The classic sneaker features a red colorway with hints of black and gray. The classic ‘We The Best’ design also includes a runner-style that is featured briefly in the advertisement that the “I’m The One” producer shared earlier this week.
Khaled has been dropping hints since he unveiled the track-listing for his Grateful album due out next Friday (June 23), which has been “executive produced” by his Insta-and-Snapchat-famous son, 7-month-old Ashad Tuck Khaled. The star-studded project includes collaborations with Rihanna, Bryson Tiller and more, and has 23 tracks, the same number as Michael Jordan’s imprint, which was hinted at in the hashtags of his announcement posts.
The sneaker prices have not yet been released, but if you pre-order the accompanying album, you have a chance of winning a pair. If that’s not motive enough to pre-order, you can wait until next Friday (June 23) to buy them at retail price.