Walt Disney has hired former Goldman Sachs exec Michael Cerda as vp product for Disney+.
Cerda most recently oversaw Goldman’s online lending platform, Marcus, as chief product officer, and before that completed executive stints at Facebook and the video streaming service Vevo.
Cerda will be based in San Francisco and report to Jerrell Jimerson, senior vp product management, UX and design at Disney Streaming Services.
“Michael joins us this month as vp of product for Disney+ and will be responsible for driving the vision for the end-to-end consumer experience across mobile and connected TV devices,” Jimmerson stated in an internal memo. Disney+ is set to bow Nov. 12 and will be available for $6.99 per month or $69.99 for the whole year.
“Under Michael, the Disney+ team will drive the product strategy, partnering closely with the engineering, marketing, business development, and content organizations to drive the rapid growth of the Disney+ service around the world,” Jimmerson added.
The Disney+ service will be an international product and roll out in North America, Western Europe and parts of Asia in early 2020. It will also become available in additional territories through 2021.
Disney will likely bundle Disney+ with its other streaming products, ESPN+ and Hulu. Disney+ will be an ad-free subscription service, giving the company a mix of options for consumers; ESPN+ has limited advertising and Hulu gives consumers a choice between ads or no ads.
This article originally appeared on The Hollywood Reporter.