Demi Lovato, Troye Sivan, Backstreet Boys, Kristian Bush, Brandy Clark, the Lumineers and Andra Day are among the musicians lending support to the Recording Academy’s MusiCares Foundation. The organization’s aim is to provide critical assistance and healthcare programs for those in need in the music community.
Artists are helping to raise funds via the hashtag #MusiCaresChallenge, which asks the acts and their fans to post a photo or video with their favorite album. Among the first to meet the challenge: Lovato, who was photographed with a vinyl copy of Beyonce‘s Lemonade.
Said Neil Portnow, President/CEO of MusiCares and The Recording Academy, in announcing the initiative: “As the music industry’s Red Cross, MusiCares is rooted in the collective spirit of the creative community, whose members have an unspoken bond and self-imposed sense of duty to one another as brothers and sisters in music.”
The monthlong challenge runs through July 4 and more information can be found at www.musicares.org.