Lovato proudly showed off her new “Pro-Vaxxer” crewneck sweatshirt on her socials Wednesday (March 10), and 100% of its net proceeds support the cause in partnership with Higher Heights, a nonprofit organization that seeks to elevate Black women’s voices to shape and advance progressive policies and politics. Phenomenal is a female-powered lifestyle brand and media company founded by Meena Harris that uses fashion to make a statement on social issues and celebrate people’s identities.
“I’m proud to join @phenomenal and @higherheights4 in launching their PRO-VAXXER campaign to help fight misinformation around the safety of the COVID-19 vaccine,” the pop star wrote. “All net proceeds from this sweatshirt will support grassroots mobilization and education efforts in partnership with Higher Heights to disseminate trusted information and ensure accessibility and equitability in vaccine distribution, particularly in communities of color.”
“Demi is a fierce advocate for many causes, and importantly, she embraces an intersectional approach because she understands that a lot of the issues she cares about are deeply and systemically connected. She is a passionate advocate for mental health, racial justice, LGBTQIA+ rights, climate justice, justice for immigrants, and she consistently uses her voice in a meaningful way,” Harris told The Hollywood Reporter. “Seeing the spread of misinformation about the vaccine online, Demi wanted to use her platform to share truthful, easily accessible information about vaccine safety and also raise funds to help Black and brown communities, which have been hardest hit by COVID-19. When Demi and I learned that we had a shared interest in building a campaign on this topic, it felt like a natural fit to partner together.”
Check out Lovato’s “Pro-Vaxxer” campaign announcement below.
All net proceeds from this sweatshirt will support grassroots mobilization and education efforts in partnership with Higher Heights to disseminate trusted information and ensure accessibility and equitability in vaccine distribution, particularly in communities of color 💗
— Demi Lovato (@ddlovato) March 10, 2021