Demi Lovato slammed fat shamers and Instagram after an insensitive advertisement appeared on her IG feed. The singer posted a response on her Instagram Story calling out a Game of Sultans ad and requesting that Instagram refrain from posting any more like it.
“Please Instagram, keep this bullshit off mine and other’s feeds who could be easily effected by this disgusting advertisement,” she wrote. “With how aware people are becoming of mental health and mental illnesses, I expect you guys to know better by allowing this advertisement to be on your app. And shame on the game.”
The ad shows an overweight female character labeled “obese” and a thinner one labeled “pretty.” The “obese” label changes to “controlled” when the character is presented with vegetables.
Lovato responding by writing, “This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder. Especially when eating disorders are all about ‘control.'”
The Grammy nominee has remained open about her mental health struggles, including her fight with bulimia. She frequently posts body-positive messages showing her stretchmarks to encourage fans to love themselves.
Check out her tweet about the ad below:
Just called out Instagram and some bullshit game on my insta stories.. go check it out. Always speak up for what you believe in!
— Demi Lovato (@ddlovato) January 4, 2019
Demi Lovato doesn‘t get enough credit in the world. pic.twitter.com/bL9mM58KoK
— ????????? (@SmokeNMirrors__) January 4, 2019