In a music business where nothing is certain, the Jonas Brothers are about as close to a sure thing as exists. They’re the kind of act a promoter would like to be in bed with well beyond a one-night stand.
That’s because they sell records and tickets in equally large numbers, and because they’ve captured the crucial teenage demo thanks to the promo efforts of Hollywood Records and a recent opening slot on the box-office-busting Miley Cyrus/Hannah Montana tour.
That trek grossed more than $54.4 million and moved more than 978,000 tickets from 69 shows reported to Billboard Box- score. The Jonas Brothers’ self-titled album is at 999,000 copies in the United States, according to Nielsen SoundScan.
Whereas an act on the rise might have once signed a series of one-off deals to further its touring revenue, now it is partnering with a single entity for long-term arrangements.
That’s exactly what the Jonas Brothers and Maroon 5 have done with Live Nation. AEG Live, Live Nation’s chief rival on the global touring front, says it is currently in confidential multi-tour negotiations with several top-tier acts. AEG promoted Hannah Montana and Justin Timberlake’s $126 million tour in 2007, and has Celine Dion, Bon Jovi and others on the road in 2008.
Click here to read the full story, including how such deals allow marketing consistency for artists and promoters, added-value promotion and dollar signs, and more.