If you follow American pop culture, you undoubtedly remember the story from October of last year of how fans of the adult cartoon comedy Rick & Morty literally rioted outside McDonald’s fast-food restaurants across the country. It was all over a good-intentioned re-release of its 1998 Szechuan Sauce, originally a limited-time promotional dip pinned to then-new Disney movie Mulan.
Things went horribly and unforeseeably wrong when they underestimated the demand by hundreds of thousands of Rick & Morty fans. Those actual adults lined up as early as 4:00 a.m. at some locations, and when supplies quickly dried up, they chanted for hours, demanding more sauce.
If you are also a Rick & Morty fan, or even just a deadmau5 fan, you may remember that, prior to the nationwide re-release, a large bucket of the sauce was created and purchased by a fan of the show, later to be resold on eBay to the superstar producer. Now, he tells his story in a podcast, sponsored by McDonald’s.
“I just kept bidding on that, and then ended up getting in touch with the guy personally about it,” deadmau5 says. “He said, ‘Well, I’ve been getting all these bids, and I think a lot of them are phony…’ I said, ‘Okay, I tell you what. You pull it down right now, and I’ll give you x-amount for it.'”
That x-amount was about $15,000, and the seller agreed. Then, in an amazing turn of events, deadmau5 proved himself a man of the people and decided to hold on to the sauce until he performed a show in Toronto. He then shared the sauce with about a thousand of his fans, providing each with some McD’s nuggets and an opportunity for a dip or two of the special Szechuan Sauce.
The team at McDonald’s did not know who deadmau5 was, and they did not know how popular the re-released sauce would be. Of course, they learned from that mistake, and McDonald’s has also announced that it will re-release the Szechuan Sauce once again, this time in the amount of 20 million packets to restaurants across the United States.
Look out for the sauce in a McD’s near you, and listen to deadmau5 on the official Szechuan Sauce podcast via Megaphone.fm.