Deadmau5 teamed up with Absolut Labs to create a new game that allows “fans to join the artist in his own virtual world like never before.”
According to a statement from the producer, “the Absolut deadmau5 experience begins in the artist’s garage with a guest appearance from his Instagram-famous cat, Meowingtons. Here, users help deadmau5 select one of his iconic cars, complete with a driver, and set out on a journey toward a nighttime gig.”
After picking out a ride, it’s on to the business of performing. “Users maneuver live-action obstacles to get deadmau5 to his concert destination on time. The culmination of the experience is a concert in which the artist performs his new track, ‘Saved’ in front of a live audience shot in the artist’s hometown of Toronto.”
“Saved” is currently exclusively available via Absolut deadmau5. The game is best experienced with the assistance of a headset, which you can purchase here. Go behind-the-scenes of the project in the short clip below.