For his first single in two years, David Guetta has teamed with the United Nations to project his new music video on the UN headquarters building in New York City today (Nov. 22), World Humanitarian Day, at 7:30 p.m. EST. The event will be broadcast on Livestream and via Guetta’s Facebook page. The song, “One Voice,” features vocals from Mikky Ekko (Rihanna’s “Stay”) and the video will premiere online around the same time as the UN broadcast.
The Guetta event is part of the “#TheWorldNeedsMore campaign, a collaborative effort between the UN Office for Coordination of Humanitarian Affairs, the UN Foundation, the UN Development Programme, the International Council of Voluntary Agencies and advertising agency Leo Burnett New York. As part of the campaign, global companies and brands have sponsored a word that will unlock $1 for aid to relief efforts from Typhoon Haiyan in the Philippines every time it’s shared on social media. Guetta has sponsored the word “#Love”.
Though “One Voice” was written before the UN tapped him to be part of the campaign, Guetta says the video will feature footage inspired directly by the organization.
“It’s a combination of images from my tours with amazing images of real people around the world and the work that the UN is doing,” he says. “Many of my music videos have gotten over 100 million views, so the idea that people could look at this video and exchange it, share it, then more people can tweet. I wish I could, but I can’t always do things myself. I’m just trying to work with people who are doing an amazing job by trying to use the emotions that I can give my music and how many people I’m touching with it.”
Guetta is also beginning work on his follow-up to 2011’s “Nothing But The Beat,” an album that will be distributed through Big Beat/Atlantic in 2014, following Warner Music’s acquisition of Guetta’s label Parlophone earlier this year from EMI. Guetta spoke with Billboard last week during a press day for the UN campaign, and said he was going to begin writing a new song the following day. “My day here at the UN is so inspiring, it’s gonna change a lot what I want to say,” he says. “It’s really amazing to me.”