The Danish Ministry of Cultural Affairs on Nov. 29 unveiled its criteria for funding the production and marketing of pop music and its sub-genres.
Earlier in the year, the ministry said it would allot a total of Danish Krone 12 million ($1.9 million) to distribute to promising new music ventures over the next three years.
Only established companies with an existing distribution agreement or their own distribution channels will be eligible to apply for subsidies at Danish Arts, an administrative arm of the ministry. Individual acts must have at least one record released prior to application.
Of the Danish Krone 4 million ($630,000) to be allotted each year, three-quarters will go to what Danish Arts defines as “major projects” and the remainder to minor projects. Danish Arts defines minor projects as those with a total budget of up to Danish Krone 50,000 ($7,900) and major projects as those with a total budget of up to twice that amount.
Subsidies can be used for recording-related tasks, video production or marketing. Furthermore, the amount given to a project must not exceed 50% of the project’s aggregate budget.
The funding will be distributed twice annually — on Feb. 15 and Aug. 15. The first application deadline is Feb. 1.