Former Billboard Music Awards executive producer Dana Miller will oversee marketing and brand development for The Hollywood Reporter and Billboard, THR parent company Guggenheim Media announced today.
Miller most recently served as SVP, branded entertainment and integrated marketing at Prometheus Global Media.
Prometheus Global Media recently split into two operating entities: 1) the Entertainment Group, consisting of Billboard and The Hollywood Reporter; and 2) Adweek, CLIO Awards and the Film Expo Group.
“This is an incredibly exciting time to be working to develop two of the most legendary brands in media,” Miller said. “With both brands leveraging each other’s strengths as they increasingly integrate digital platforms, events, and partnerships, our ability to reach new audiences has never been greater.”
Miller will oversee all marketing, events, conferences, partnerships and brand initiatives for both THR and Billboard. She will report to Janice Min, co-president and chief creative officer of Guggenheim Media Entertainment Group, and co-president John Amato.
“Dana has blazed new trails, showing how powerful and far-reaching an impact brands can make with global events like the Billboard Music Awards,” Min said. “Her expertise, taste and leadership will be central as both brands continue to grow at an incredible pace.”
Amato added: “With unparalleled energy and creativity, Dana has led the way with the Billboard Music Awards, initiating new strategies that have been key to its stunning success. We are delighted to make this announcement and know she will continue to be an integral part of our team.”
Miller previously led marketing and events for all of Prometheus’ brands, including executive producing the 2013 Billboard Music Awards, the most successful show in the event’s history. The ABC telecast drew an audience of 9.5 million people — a rise of 33% over the previous year — that drove 4.5 million unique Twitter conversations.
Prior to joining Prometheus, Miller worked for Conde Nast, starting as creative services director at Vanity Fair before she ultimately became vp of creative services for the company as a whole, creating marketing partnerships with corporate advertisers and producing the network televised Fashion Rocks and Movie Rocks programs. Before that, Miller worked for CBS Publishing, Ziff Davis, American Express Publishing, Hearst and Family Media.
The Hollywood Reporter has won 20 National Entertainment Journalism Awards from the L.A. Press Club, including best website, best entertainment publication and best entertainment journalist, since Min became editorial director.
The Hollywood Reporter’s website, THR.com, now draws more than 12 million monthly unique visitors (ComScore) — a 38 percent year-over-year increase — who have access to breaking news, features, profiles, top-tier photography and video, industry stats and figures and a range of high-powered blogs, including awards season-focused The Race and the entertainment industry’s premier legal blog, Hollywood Esq. The brand reported a 33 percent rise in mobile visitors in November 2013 over the previous year.
The Hollywood Reporter’s Emmy Nominees Night party, Next Gen event, Power of Style luncheon, Power Lawyers breakfast and Women in Entertainment breakfast are definitive entertainment industry events, attracting Hollywood’s biggest stars and insiders.
Billboard is music’s most influential media outlet, which is read by talent, the industry’s top decision makers and 10 million monthly unique visitors online (ComScore), representing a 37 percent year-over-year increase in web traffic. Billboard reported a 30 percent year-over-year rise in ad revenue in December (making that month the highest-grossing in the magazine’s history) and 16 percent rise in media revenue year-over-year 2013 over 2012.
Billboard hosts some of the music industry’s most important events, including the Billboard Music Awards. The Billboard Power 100, Latin Music Conference and Awards, broadcast on Telemundo, and Women in Music luncheon are also landmark events in the industry calendar. As the world’s top chart franchise, Billboard publishes 285 charts per week and has an archive of granular weekly charted data across multiple music genres going back over 50 years to the magazine’s founding.
This story originally appeared in The Hollywood Reporter.