Those Daft Punk robots are back, and they’re still in party mode.
The French electronic dance music veterans have teased a promo for “Lose Yourself to Dance,” the latest track to drop from the global hit album “Random Access Memories.”
In the minute-long clip, which premiered at the MTV Video Music Awards and is now online, the helmeted duo are joined on stage with Nile Rodgers on lead guitar and Pharrell Williams on vocals.
The foursome put on a show in a club whose interior seems modelled from a science fiction film, with the crowd lapping at their feet.
Daft Punk’s latest album has rolled-out like a marketing masterstroke. And it all traces back to a similarly abbreviated clip for “Get Lucky,” which was inserted into “Saturday Night Live” back in April.
The buzz literally exploded from that moment. The album was helped along with a launch party in a remote Australian town, the robotic tandem stepped-out with their own stylized Formula One car in Monaco, there was talk of action figures and a separate “Get Lucky” condom campaign, and most recently the group appeared Sunday at the MTV VMAs. Watch the teaser below.