Reggaeton star Daddy Yankee has signed on with Section 8 to create a signature line of headphones, according to a spokesperson for the artist.
News of the partnership was officially announced this week at the 2012 International CES, the largest consumer technology tradeshow taking place in Las Vegas.
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The Grammy-winning rapper’s “signature edition” headphones are retailing for $149.99 on thesection8.com and can be pre-ordered at the site. In-ear buds will also be available at a later date, according to a rep for the artist.
“I am constantly on tour and in the studio and headphones are an essential part of my day to day and while on the road,” said the rapper in a prepared statement. “Now we will bring fans and consumers a product that is my style and great quality.”
Later this year, around April, Yankee is scheduled to release his 8th studio album, “Prestige.” The first single, “Ven Conmigo,” was released last summer and featured a collaboration with Prince Royce.
The urban artist is also scheduled to release his own tequila, “Cartel,” which is 100% agave, according to tequilacartel.com. The site features a countdown clock for the tequila’s release in April.