Cristina Schwarz has been appointed VP of Univision Cable Networks, effective immediately. In her role, Schwarz will develop and implement the strategy for Univision’s nine cable channels, which include Galavisión and tlnovelas as well as music channels Bandamax, Ritmoson and Telehit.
Schwarz was previously VP of Programming and Production for Univision Cable Networks. Prior to joining the company, she led CSLR, her own media consultancy company.
A seasoned television executive with many years in the business, Schwarz served as VP and general manager for three Univision New York television stations and has led sales teams for both Univision and Telemundo in addition to having worked in advertising for The Bravo Group and Caballero Spanish Radio Network.
Schwarz will remain based in Miami reporting directly to Univision Networks president Cesar Conde.