Today, Billboard and Nielsen Music (an MRC Data service) launched Release 6 of “COVID-19: Tracking the Impact on the Entertainment Landscape.”
This is the final release in the series.
Looking back at the last few months, consumer sentiment appears to have come full circle. As the United States is tightening its reopening measures due to a rise in coronavirus cases, Release 6 reveals that consumers are growing more concerned over health, safety and job security and increasingly turning to entertainment for comfort, information and connection to others. Video streaming services still remain the most popular subscriptions to add, but interest in music streaming services has grown considerably, as people are spending more time with music and seeking familiar content, especially music.
Release 6 also shows that people are starting to return to live events but still prefer smaller crowds and have become even more accepting of safety measures. There is also stronger interest than ever in virtual concerts. Below is a link to the sixth release in this series. Download the PDF for all insights published to date.